Date: 27-11-2025
At Bharat Agrolink, we prioritize the privacy and security of your personal information. This Privacy Policy explains how Bharat Agrolink, a platform owned and operated by Agrolink Manufacturing Private Limited (referred to as "the Company," "we," "our," or "us"), collects, uses, stores, processes, and protects the information of any individual or entity who accesses, browses, or uses our website, mobile applications, and other online services, as well as during interactions with our customer service channels (collectively referred to as "Users," "Sellers," "Buyers," "you," or "your").
The Company owns, operates, and manages the domain name https://bharatagrolink.com and its associated software applications designed for wireless devices such as smartphones and tablets, as well as desktop or laptop computers (collectively referred to as the "Platform" or "Application").
The Platform provides Users with seamless access to a range of agriculture-related marketplace services, including but not limited to listing, marketing, purchasing, and selling agricultural products such as seeds, fertilizers, pesticides, agri-machinery, accessories, and other related goods and services, as well as knowledge-based content for farmers and planned agri-consultancy services (collectively referred to as the "Services"). These Services are governed by the Platform's applicable Terms of Use, available at https://seller.bharatagrolink.com/terms-of-use for Seller or https://bharatagrolink.com/terms-and-conditions for users.
We are committed to safeguarding the personal information shared with us by Users and handling it in compliance with applicable privacy standards and legal frameworks under Indian law, including the Digital Personal Data Protection Act, 2023, and the Information Technology Act, 2000 along with its applicable rules.
We do not knowingly collect or solicit personal information from individuals under the age of 18. If you are under 18, please refrain from attempting to register for the Services or providing any personal information to us.
If we become aware that personal information has been collected from an individual under the age of 18, we will take immediate steps to delete such information. If you believe that a minor under the age of 18 has provided personal information to us, please contact us at info@bharatagrolink.com for prompt resolution.
CONSENT
By accessing, browsing, registering on, or otherwise using the Platform or the Services, each User (including Sellers and Buyers) acknowledges that they have read, understood, and expressly agreed to be bound by this Privacy Policy. By providing such consent, the User authorizes the Company to collect, use, store, process, share, transfer, and disclose their Personal Information in accordance with this Privacy Policy and applicable law.
The User understands and agrees that certain Personal Information is essential for the performance of the Services (including account creation, order processing, delivery, payments, KYC, regulatory compliance, and fraud prevention). Withdrawal of consent for such essential processing may render the User unable to access or use the Platform.
The Company may also process Personal Information where such processing is required to comply with applicable laws, legitimate business interests, regulatory obligations, or lawful requests from government authorities, irrespective of consent, in accordance with the Digital Personal Data Protection Act, 2023.
The Company reserves the right to revise, modify, or update this Privacy Policy at its sole discretion. Any changes shall become effective upon being posted on the Platform. Users are advised to review this Privacy Policy periodically. Continued access or use of the Platform after such updates shall constitute the User's deemed acceptance of the modified Privacy Policy.
Users may withdraw consent, request access to their Personal Information, seek correction, or request deletion by contacting info@bharatagrolink.com. The Company may require identity verification and supporting documents before acting on such requests. Users acknowledge that withdrawal of consent or deletion requests may require closure of their Bharat Agrolink account, and certain information may continue to be retained as required under applicable law (including tax, accounting, audit, fraud prevention, and regulatory compliance).
Users further acknowledge that withdrawal of consent shall not affect the legality of processing carried out prior to such withdrawal.
If the User does not agree with this Privacy Policy or any modifications hereafter, they must immediately discontinue use of the Platform and refrain from providing any further Personal Information to the Company.
If the User is below 18 years of age, consent must be provided by a parent or lawful guardian. The Company does not knowingly collect Personal Information from minors without such verifiable parental consent.
COLLECTION OF PERSONAL DATA
To enable Users (including Sellers and Buyers) to register, access, and avail the features, benefits, and Services offered on the Platform, the Company may collect certain categories of information that constitute "Personal Information" or "Sensitive Personal Data or Information" as defined under:
Personal Data may be collected directly from the User, automatically when the User interacts with the Platform, or through third-party service providers as part of lawful verification, fraud prevention, and transaction processing.
The categories of Personal Information that we may collect include, but are not limited to, the following:
1. Personal Details
2. Contact Information
3. Banking and Financial Information
4. Business & Regulatory Information (For Sellers)
5. Device and Technical Information
Collected automatically when a User uses the Platform:
This information is required for onboarding, authentication, fraud prevention, security monitoring, digital signatures, and compliance verification.
6. Contact List (Optional) & UPI Services
With the User's specific and explicit consent, we may access the User's contact list solely for:
This consent is optional, and such access is never used for digital lending or unsolicited communication.
7. Financial and Transactional Data
We may collect information related to transactions made on or through the Platform, including:
a. Payment Information
b. Transaction Details
8. Cookies and Similar Technologies
We may use cookies, web beacons, pixels, local storage, and similar technologies to:
Users may manage cookie preferences through browser settings; however, disabling essential cookies may limit Platform functionality.
9. Data of Minors
The Platform is not intended for Users below 18 years of age. If a minor accesses the Platform, we may require verifiable parental or guardian consent in accordance with the DPDP Act, 2023. If such consent cannot be verified, the Company may delete or restrict access to the minor's Personal Data.
USE OF PERSONAL INFORMATION
The Company uses the Personal Information collected from Users (including Sellers and Buyers) to operate, manage, secure, and improve the Platform and to provide a seamless, safe, and personalized experience. Access to login credentials, registration data, and all other Personal Information is strictly controlled and permitted only in accordance with internal security protocols, confidentiality policies, role-based access controls, and applicable legal requirements.
Personal Information may be used for the following purposes:
1. Account Creation, Verification, and Management
2. Enabling Platform Functionalities and Services
3. Platform Enhancement and Feature Development
4. Communications and Notifications
5. Personalization, Recommendations, and Marketing
6. Analytics, Insights, and Business Intelligence
7. Identity Verification, Risk Management, and Security
8. Legal and Regulatory Compliance
9. Customer Support, Dispute Resolution, and Grievance Handling
10. Other Legitimate Business Purposes
ACCESS AND UPDATE YOUR PERSONAL INFORMATION
1. User Ownership of Personal Information
The Personal Information provided to the Platform remains the property of the User. The Company processes such information strictly in accordance with this Privacy Policy and applicable legal requirements.
2. Access and Correction of Information
Users may access, review, and update their Personal Information at any time by logging into their Platform account and making the necessary changes. Certain information—such as KYC details, tax identifiers, bank account details, and regulatory documents—may require the User to submit supporting documentation to verify the authenticity of the requested changes.
For the safety and security of User data, and to comply with legal and regulatory obligations, the Company may require additional identity verification before providing access to, or updating, any Personal Information.
3. Withdrawal of Consent
Users may withdraw the consent previously granted for the collection, use, or processing of their Personal Information by submitting a request through the Platform or by contacting the Company directly.
However, Users acknowledge that:
Upon account deletion, Users will no longer be able to access the Services, and the Company may retain certain records as required or permitted by law.
4. Responsibility for Account Security
Users are solely responsible for maintaining the confidentiality, security, and integrity of their login credentials, including passwords, OTPs, authentication methods, and access devices. The Company shall not be liable for unauthorized access resulting from the User's failure to secure their credentials.
If a User believes that their account or Personal Information has been compromised, they must:
DISCLOSURE AND TRANSFER OF PERSONAL INFORMATION
By accessing or using the Platform, Users expressly consent to the Company sharing, disclosing, transferring, or otherwise making available their Personal Information to third parties strictly in accordance with this Privacy Policy, applicable law, and the principles of purpose limitation and data minimization.
1. Disclosure to Third Parties for Service Enablement
We may share a User's Personal Information with the following categories of third parties, solely for the purpose of enabling, operating, maintaining, improving, and securing the Services:
Personal Information is shared strictly on a need-to-know basis and only to the extent required for these third parties to perform their contractual or legally mandated obligations.
2. Internal Access and Confidentiality Controls
Within the Company:
Any employee found breaching these obligations shall be subject to strict disciplinary action, including termination, civil liability, and/or criminal prosecution under applicable laws.
3. Aggregated and De-Identified Information
We may compile, process, and share aggregated, anonymized, or de-identified information with:
Such information does not identify any individual User and may include aggregated metrics relating to:
This information is used purely for analytics, industry benchmarking, improving services, and lawful business purposes.
4. Legal, Regulatory, and Compliance Disclosures
We may disclose Personal Information to government authorities, regulatory bodies, courts, or law enforcement agencies when required to:
Such disclosures shall be limited to what is legally necessary.
5. Business Transfers, Mergers, and Corporate Restructuring
We may transfer or assign Personal Information as part of a lawful business transaction, including:
In such cases:
6. Cross-Border Data Transfers
If any Personal Information is processed, stored, or accessed outside India by third-party service providers, the Company shall ensure that:
THIRD-PARTY SERVICE PROVIDERS AND LINKS
1. Engagement of Third-Party Service Providers
The Company may engage trusted third-party service providers, contractors, or professionals—each bound by strict confidentiality and data protection obligations—to support the efficient operation of the Platform and delivery of Services. These service providers may assist in functions including, but not limited to:
Personal Information may be shared with such service providers strictly on a need-to-know basis and solely for performing their assigned contractual or regulatory functions. These third parties are prohibited from using Personal Information for any purpose other than providing the contracted Services.
2. Limitation of Liability for Third-Party Providers
While the Company undertakes reasonable measures to ensure that third-party service providers comply with confidentiality and data security obligations, the Company shall not be liable for:
Users understand and acknowledge that certain third-party providers may have their own privacy practices, which the Company does not control.
3. Third-Party Websites, Applications, and External Links
The Platform may contain links to third-party websites, mobile applications, or online services for User convenience or enhanced functionality. These external platforms operate independently and have their own:
The Company:
Any opinions, information, advice, representations, or content provided by third parties are solely those of their respective authors and do not reflect the Company's views or policies.
4. User Responsibility for Third-Party Engagements
Users are strongly encouraged to independently review the privacy notices, data handling practices, terms, conditions, and cookie policies of all third-party websites or services before accessing them or sharing any Personal Information.
Use of third-party services is at the User's discretion and risk.
COOKIES POLICY
1. Use of Cookies and Similar Technologies
The Platform uses cookies and similar tracking technologies (including web beacons, pixels, and local storage) to improve User experience, enable essential Platform functions, enhance security, and analyze usage patterns. A cookie does not contain Personal Information by itself and cannot read data from your device or access cookies created by other websites. Cookies help relate your activity on the Platform to information you have voluntarily provided.
2. Types of Cookies We Use
a. Session Cookies
b. Persistent (Permanent) Cookies
c. Third-Party Cookies
All cookies are used strictly for lawful, purpose-limited, and security-enhancing functions.
3. Purpose of Using Cookies
Cookies and similar technologies may be used by the Company or authorized third-party partners for the following purposes:
4. User Control and Cookie Preferences
Users can choose to:
Most browsers automatically accept cookies, but Users may modify settings to decline them.
Note: Disabling or declining essential cookies may impact the performance of the Platform and may prevent access to certain features, including login, checkout, payment, and secure session management.
5. Third-Party Cookie Practices
Some third-party service providers that support Platform operations may use cookies in accordance with their independent privacy practices. The Company does not control:
Users are encouraged to review the privacy and cookie policies of any third-party services they interact with.
6. Compliance and Data Protection
All cookies used are handled in accordance with:
We do not use cookies to collect sensitive personal data without explicit consent.
DISCLAIMER OF INFORMATION
1. User-Generated and Third-Party Content
The Company does not control, verify, moderate, or endorse any content, messages, listings, product descriptions, images, materials, advice, or information posted, uploaded, transmitted, or otherwise made available on the Platform by any User, Seller, Buyer, or third party ("Third-Party Content"). All such content is the sole responsibility of the individual or entity from whom it originates.
Accordingly, the Company expressly disclaims any and all liability arising out of or in connection with:
Users agree that they access, rely on, or engage with any such content or third-party offerings entirely at their own risk.
2. Waiver and Release of Claims
By using the Platform, the User agrees to waive any claims, complaints, demands, causes of action, or legal proceedings against the Company that arise from or relate to:
To the extent a waiver is not enforceable under applicable law, the User agrees to fully release the Company from any liability relating to such matters.
3. User Responsibility for Submitted Information
Users are solely responsible for ensuring that all information they submit, upload, or provide on the Platform—including but not limited to KYC documents, business licenses, product details, bank information, regulatory certificates, and communication content—is accurate, truthful, complete, lawful, and not misleading.
The Company shall not be liable for any consequences resulting from:
4. Indemnification
The User agrees to indemnify, defend, and hold harmless the Company, its directors, officers, employees, agents, and affiliates from and against any claims, losses, liabilities, penalties, damages, or expenses (including reasonable legal fees) arising from or relating to:
This indemnity obligation shall survive the User's cessation of Platform usage, account deletion, or termination of services.
DATA RETENTION, STORAGE & SECURITY PRACTICES
The Company retains Personal Information only for as long as necessary to fulfil lawful and operational requirements, including:
After expiry of the applicable period, data is securely deleted, anonymized, or archived.
The Company uses reasonable technical and organizational safeguards such as encryption, secure servers, access controls, and regular monitoring. However, no system is entirely secure, and the Company is not liable for incidents beyond its reasonable control.
Personal Information is stored on secure servers in India or other legally permitted jurisdictions under confidentiality and contractual protections.
USER RIGHTS, CONSENT & CONTROL OF PERSONAL INFORMATION
Subject to verification and legal requirements, Users may:
Withdrawal of consent may limit access to certain Services. These rights may be exercised as permitted under the DPDP Act, 2023.
CHILDREN'S DATA & SENSITIVE PROCESSING LIMITATIONS
The Platform is not intended for individuals under 18. The Company does not knowingly collect minor data without verified parental consent and does not track, profile, or target minors. If minor data is identified without appropriate consent, it may be deleted or restricted.
The Company processes Personal Information only for lawful and disclosed purposes and does not collect or retain more data than necessary.
CROSS-BORDER PROCESSING, THIRD-PARTY USE & AUTOMATED SYSTEMS
The Company primarily stores Personal Information in India. Certain authorized service providers may operate global infrastructure where limited processing may occur in compliance with applicable laws, confidentiality obligations, and contractual safeguards. Use of the Platform constitutes acknowledgment of such processing. The Company is not responsible for third-party infrastructure locations outside its control.
The Platform may use limited automated tools for fraud checks, verification, and personalization. These tools operate under human oversight, and no automated decision with significant effect on Users is made without manual review.
DATA BREACH RESPONSE & LAWFUL BASIS FOR PROCESSING
In the event of a data breach, the Company will:
The Company processes Personal Information based on:
Withdrawal of consent does not affect processing required by law.
CHANGES TO THIS PRIVACY POLICY
The Company reserves the right, at its sole discretion, to amend, modify, update, or replace this Privacy Policy at any time. Any such changes shall become effective immediately upon being posted on the Platform, unless stated otherwise. The "Last Updated" date at the beginning of this Policy will reflect the most recent revision.
While the Company may, where reasonably practicable, notify Users of material changes through email, notifications, or other appropriate means, Users acknowledge and agree that it is their responsibility to review this Privacy Policy periodically to stay informed of any updates. Continued access or use of the Platform following the posting of any revised Privacy Policy shall constitute the User's acceptance of and agreement to the updated terms.
If a User does not agree with any part of the revised Privacy Policy, they must immediately discontinue use of the Platform and refrain from accessing the Services.
GOVERNING LAW AND JURISDICTION
This Privacy Policy, and any disputes, claims, or controversies arising out of or relating to its interpretation, enforcement, or alleged breach—as well as any matters relating to the use of the Platform or processing of Personal Information—shall be governed by and construed in accordance with the laws of India, without regard to conflict-of-law principles.
Subject to applicable law, the courts situated at Bhopal, Madhya Pradesh, shall have exclusive jurisdiction over all disputes arising out of or in connection with this Privacy Policy and the User's use of the Platform or the Services. Users expressly consent to the personal jurisdiction of such courts.
QUESTIONS OR COMPLAINTS
If you have any questions, concerns, or complaints regarding the processing of your Personal Information or this Privacy Policy, you may contact us at:
Email: grievance@bharatagrolink.com
We will make reasonable efforts to respond to your request in accordance with applicable legal timelines and internal support protocols.
CONTACT INFORMATION
GRIEVANCE OFFICER
In accordance with the Information Technology Act, 2000, the Digital Personal Data Protection Act, 2023, and the applicable rules and guidelines, the details of the designated Grievance Officer are provided below:
The Grievance Officer shall respond to and resolve User grievances within the timelines prescribed under applicable law.